To provide youthful and compelling Tv host and content for the 18 to 35 years target group that forms Star Lager Beer’s brand core target consumers. This Above-The-Line campaign was to compliment Star Lager Beer’s other campaigns across various platforms. This brief was originally given to PRIMETIME ENTERTAINMENT, which in turn contracted our services.

What We Did

With a deep understanding that music drives the TG, we provided the vibrant Tito Da.Fire to co-host the  “Star World Chart Hits” TV Campaign, which went on to become one of the most successful TV Musical Campaigns on Nigerian TV. During the one-and-a-half-year run, the show interviewed American superstars Usher and Shaggy during their respective visits to Nigeria.

The Multiple Awards winning Star TV Music Show under Nigerian Breweries Plc, was syndicated nationally for years and got the prestigious Amen Awards, Fanta FAME Music Awards, and the Future Award nomination for TV presenter of the year.

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