THE BRIEF

To originate Stop-Press radios for the Fanta teenage category that will give the Fanta brand added visibility and increase SOV and ultimately drive consumption. This brief was also sub-contracted to us by their primary agency.

What we did

We came up with scripts for the globally run “Fanta Rasta” and “Fanta Tongue Twister” Radio Jingles Scripts that became an instant hit with the agency, then at the client (Coca Cola Nigeria Ltd) and went on to be used for Fanta Global Radio Campaign that ran on radio stations across the globe and featured on the world-renowned “Rick Dees Weekly Top 40 Countdown)” that runs in more than 40 countries globally.

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